How To Create a Memorable DIY Log Design
Don’t get me wrong, I would strongly advise that a business hire an expert graphic designer when it comes to producing marketing material, effective literature and stationery. The gap between amateur and professional layout is tremendous and the results are telling. Turnover growth is more likely for companies that increase their investment in style.
Having said that, for many budgets are tight, particularly if you’re a startup. With this in mind, below are some tips on how to produce well-crafted DIY Logo design.
1) Do not rush headlong into your project! Do a little planning. What are you trying to tell people? What will your message be? What information that is salient has to be contained? What can be overlooked off? Who will you send your data to? How are you going to distribute it? All of these items affect what you will be designing. Oh, and don’t forget that all-important ‘call to action’. Tell people how they can reach you!.
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2) Keep it simple! Just because you are generating an A5 Leaflet, does not mean that you must use every bit of it. Your message will be dropped in the clutter and the total impression forgot. Describe your message using the white space to draw the attention of the reader to your unique selling points. To create a design that is well-crafted, each component on the page should have alignment or connection with different items in the plan.
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3) Your logo isn’t important. Get it over! Ok. That is somewhat literal. Your logo is important for new recognition, but the reality is that placing your logo on top of the web page is to your vanity rather than being useful to the message and potency of the piece. What is important is an attention-grabbing headline. Your logo will probably be just fine with a size that is sensible, in the bottom of the page.
4) Don’t be a cheapskate by nicking pictures off Google because of the low quality, pixelated vision which will ruin the level of your layout. There are plenty of low-cost, stock photography sites out there and there are plenty of free graphics tools you can utilize to pep up your design, so there’s no excuse for an end. As frequently images taken off the net belong to somebody else, you’ll also avoid being in breach of copyright.
5) Applying every logo font below the sun doesn’t show your diversity! Choose no more than two complementary fonts for the entire layout (in addition to your logo) and adhere to them. If you use a lot of typefaces to make a DIY logo, it looks amateur and cluttered. Use daring versions should you will need to draw attention to specific points or increase the font size.